NEW DELHI, March 3: Home grown SMARTPHONE player Intex Technologies said that it will be opening 400 exclusive stores,Intex Smart World’ all over India this year.
These stores will feature Intex’s wide range of mobile phones, speakers, IT accessories and televisions. The brand will leverage the exclusive outlets as the single touch-point for customers and will be a mix of company-owned and franchised outlets. They will also act as reference points for its service centres in case of advanced help.
DGM, Retail Business, Intex Technologies said, “It’s a right time for us to expand distribution strength in branded retail segment and provide a platform to consumer’s personal training & Information which leads to optimise the experience of Intex wide rangeof products for its customer.”
As per the company’s press release, it is going to spend around Rs. 100 crores in FY 15-16 toboost retail presence in India. We will start with metros and then move to other cities. The idea is to focus on product experience that will help the customer make his choice. Of the ₹6,000 crore target turnover for FY-16, five per cent or ₹300-odd crore is expected to come from brand stores.
At present, Intex Technologies have been sourcing their sale through a distribution networkcomprising 1100+ distributors and 80,000+ dealers spread across the country. Its productsare also available at more than 250 dedicated counters of reputed chains of hyper markets and specialty stores across the country, on TV shopping channels and e-commerce sites.
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